F.S.O.W. Consulting How to Get Above your Competition on the Web.

You need a solid SEO strategy, a service provider that knows what they are doing, and the commitment to be persistent.

F.S.O.W. Consulting doesn?t just offer turn-key solutions for your website marketing needs; we customize your SEO strategy for you and with you. Search engine optimization is the most important aspect of online advertising that you will do for your company. Having a website that is properly optimized can mean the difference between getting a lot of business and the utter failure of your website.

Our consultants work to understand your business. You tell us your SEO goals; we research your market, review your website?s current internet rankings compared to your competitors, and create a recommended road map for success. We can optimize your SEO strategy or show you how as we teach you to become your own expert.

We provide suggestions, keyword research and analysis. We provide service level agreements that are tied to our performance. We provide value added services to enhance your standings such as Article Saturation, Target Website Traffic, and YouTube Marketing. Our typical SEO package looks like this:

We select and optimize 3 main keywords for your business to include: Research the current positions of your website and your competitor?s websites and provide recommendations to shore up your on-site SEO representing 25% importance in an overall SEO strategy.

We target 5 main keywords & then create your internet saturation strategy to improve your off-site SEO performance representing the remaining 75% of what SEO is all about and the difference between success and failure on the internet. This includes:

10 highly optimized niche specific articles written, and submitted to over 100 article directories, ezines, idea marketers, go articles monthly.

3 highly optimized press releases professionally written and submitted to over 125 press release outlets monthly

5,000 search engine friendly directory submissions monthly

1 YouTube Video about your business Your YouTube Video is submitted to 30 top submission websites monthly

Your Video will receive 2,500 Targeted YouTube visitors monthly

Your website will receive 1,500 Targeted Website Visitors monthly

Local SEO optimization included

We provide monthly performance and standing reports All this for $2,000/mo.

F.S.O.W. Consulting providing total SEO solutions Helping You Get Above Your Competition On The Web ? for larger SEO requirements or a customized SEO services package please call Tel: 1-888-830-8971 in the U.S. M-F 9-5 CST to request your custom SEO quote today. If outside the US you may email .

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F.S.O.W. Consulting Why Do You Need SEO?

Websites can rise or fall on the quality of their SEO.  Search engine optimization has always been very important online, and even though your website could have the best products on it, if people cannot find it you won’t be successful. The problem is that many website owners don’t know much about search engine optimization.  Luckily though there are numerous SEO services that can take on this aspect of promotion for you.  The cost of doing this is not really a cost at all – it is an investment in the future of your business, which is sure to do better because it has a website that is optimized to be found.

SEO covers a multitude of different things.  For example keywords are very important because they will attract the right people to your site.  You should also be using different sets of keywords on every page, according to the subject of that page.  Would you know which keywords to choose to get the best results?  A professional service has experience in answering just this kind of question.  Many people who use these services end up ranking far higher in the search engines because of it – and they get more traffic and make more sales as well.

It’s important to recognize therefore that SEO services can enhance your website and your business at the same time.  Many companies provide a guarantee to get you on the first page of Google’s search results – and if you are currently much further down in the results pages this is a very tempting offer.

So what should you look for in a good service like this?  Experience is the number one priority.  Check and see if they have case studies you can look at and ask any questions you have in mind.  They should be more than willing to give you the answers you need.  Ask also to see if they have different packages to offer you.  Don’t assume that all companies charge the same amount and make sure you can find one that has a package which fits into your business budget.

Of course many companies find that when they start using SEO services their profits go up because good SEO can bring in many more customers.  When this happens to you, make sure you can put away some of those extra earnings to pay for more in depth SEO packages in future.

Good SEO is also about constantly adding fresh content to your site.  Once you know which keywords you should be focusing on you can use these to create your own articles and blog posts to beef up your site.  This will tell the search engines your site is up to date and constantly updated as well.

In short there are plenty of reasons why you should be using SEO services to enhance your website.  Whatever level of results you are getting at the moment you can be sure that they can be improved as your SEO improves.

F.S.O.W. Consulting Helping Business see itself through its Customer's Eyes to improve Profitability.

Truism “Loyal Customers are Profitable Customers”; replace customers with whatever fits your industry (e.g. clients, patients, members).   Sounds good, seems logical most probably true. But do you really know what’s behind this statement and why it is true?

Bottom line, loyal customers are profitable customers because they trust you. Trust provided to you by your customer gives you an opportunity to “increase wallet share” or grow your sale by simply recommending or providing your opinion. Compare a sale like this to a company trying to inform, educate, market, and sell to a new consumer that has no knowledge of its business.  Now reflect on the selling cost associated with attracting new customers.  There are nominal selling costs, if any, when selling to a loyal customer hence each sale of this nature is more profitable.

Across industry there are many studies and statistics on the absorbent costs of acquiring and retaining customers. The focus of this article is helping you see your business through your customer’s eyes to improve profitability not on industry statistics.

If you believe no one knows your business like you do then as they say “the buck stops here” and YOU have an OBLIGATION to provide thought leadership for your services and products.  Obligation may be a strong statement and most businesses view their obligations only as it relates to the quality of their products, the delivery of their services, the obligations they have to their shareholders, employees, and/or community. But taking it one step further, “you” have an obligation to your customer to provide “Thought Leadership” for your business.  Consulting firms do not corner the market on “thought leadership”, we use the term because F.S.O.W. Consulting and others understand the long-term value of providing it, and we enjoy the profitability of converting a customer base to a loyal customer base.  Expand your view of “obligation” to include “thought leadership” while effectively providing it and you will convert your customer base to a loyal customer base improving your overall profitability.

How do you do this?  Simply take yourself out of your corner office and “be the customer”. Not just any customer, a new customer.  Now go through the entire process of their experience from beginning to end. 

Assisting you in this effort, ask yourself questions like if I didn’t know about my company what would I do or where would I go to find my company.  Then once found, participate in your business as the new consumer.  Again, depending on industry, call and make an appointment or visit your physical place of business.  Documenting your experience and the processes to identify if you should apply  “thought leadership” in that area and if so what would it be and what are the desired outcomes of providing it in that point of your customer’s experience of your business.

Let’s take you through an example of how a doctor would do this for their practice.

Find My Practice:  I have an ailment in which my practice specializes. Pull a representative selection of new customer files and review the folders.  Most practices today have new patient forms that include a standard “How did you hear about us” field.

(Note: F.S.O.W. Consulting specializes in data mining patient data increasing practice revenue and profitability, helping doctors localize their business though Local Search Engine Optimization (Local SEO) technologies to attract new local patients, and more. If you are a physician and are looking for ways to improve your profit, increase revenue, or attract new patients please visit First Stop on the Web Marketing Services.)

Reviewing each new patient folder summarize the responses and weight them:

Referral Doctor -82%
Referral Patient- 7%
Directory Assistance – 3%
Phone Book – 4%
Internet- 1%
Other -3%

There is a tremendous amount of information gleaned from this simple chart. What do you see? What a consultant sees is that only 7% of patients are loyal to you and there is a 93% opportunity for customer loyalty conversions. 

Now as a physician you most probably said wow 82% of my business is coming from my colleagues I’m doing great.  I’m well established and my experience, reputation, and networking efforts are paying off. Keep up the good work.

Although it is true this is a very good referral rate, from a patient loyalty standpoint it means that 82% of these patients are coming to you because they trust the referring doctor. You have yet to win over the referred patient’s trust.

Now get out of your comfort zone and select a patient that came to you from the Phone Book, becoming this patient as you continue through your process.

Ask yourself, does your ad provide “thought leadership”, should it?  “Let our Medicare specialists assist you Today”,   “We Provide Custom Fittings”, “Convenient Parking”. Whatever the case may be, the point is that your relationship with your new patient starts at the singular point of how they came upon your practice. Providing value added information is very different than listing your specialty, contact and location information.

 Your phone book ad provides “thought leadership”, your new patient is coming to you with a level of expectation from this ad and the new patient has selected you above your competition as a result. What expectations does your new patient have as a result of the ad?  Reflect upon this question as you continue to “role-play”.   Ring the bell, tap on the closed receptionist window, sign-in.  What sense do you get?  Is this a pleasant experience and environment?  Obviously this will be a pleasant experience because your staff knows you and the patients know you. You will most certainly not be required to tap on a closed frosted receptionist window or ring a bell and the patients in the waiting room will chat with you versus displaying their normal senses of frustration while enduring long waiting times.

The reality of this scenario is that a business cannot effectively perform the “new customer role-play” successfully and objectively unto itself.  Each business already believes they are customer centric or place high standards in quality care or whatever their tag line, mission statement, or mantra may be. It is not about the business really, it is about a new customer’s view of the business and if this business is sufficiently providing   “thought leadership”   at effective strategic   points within the total process flow of the business for its products and services.   Capturing data, documenting processes, mapping customer experiences to those processes, understanding data and its collection within each process and analyzing if the data, collection, and its use are optimized in ways that promote customer loyalty is how F.S.O.W. Consulting quantifies a new customer’s experience and view of a business.  

Across industry, F.S.O.W. Consulting helps businesses evaluate new customer experiences, documents the processes of the customer interaction with business processes and personnel and provides “thought leadership” injection recommendations.  Helping business define, deliver, data mine results of the impact and the role “thought leadership” plays in converting a customer base to a loyal customer base to improve the profits of any business. F.S.O.W. Consulting Helping Business see itself through its Customer’s Eyes to improve Profitability.

If you are interested in this service offering email: newcustomer@fsowconsulting.com  and a consultant will contact you within 7-10 business days. If you would like to learn more about who we are and how we can help your business profit please visit www.fsowconsulting.com .

F.S.O.W. Consulting What Is Six Sigma?

Many people have heard of Six Sigma but they may be unsure what it means. It is basically a strategy used in business management which was originally thought up by the company Motorola. It has since gone beyond that company and is now used in many other situations in the business world.

Put simply, Six Sigma is focused on quality improvement. Many different businesses ? far removed from what Motorola does on a daily basis ? use this method to help them strengthen and streamline their day to day running. Quality is vital to any business and the idea is that Six Sigma methods enable the business in question to improve and enhance its quality levels to achieve the highest possible results.

The first step of the model concerns understanding. How many of us truly understand the nature of our businesses and our customers? And yet by understanding them we can change certain elements of our businesses so they are in line with that understanding.

Let?s look at an example to see how this method works. Let?s suppose we provide computer parts to our customers. We provide what we think they need. But by thinking about our customers and exploring what they need, we discover that they actually need very different things. So we change our offerings to ensure we are giving them what they want. And in doing so, we achieve more sales.

Of course this is by nature a very simplified example. In Six Sigma we would be encouraged to analyze all the data our business provided to see whether we were offering the right products to our customers. And in doing so we might also discover that we can enhance our business offering still further, and achieve better results in a shorter period of time.

Many people find Six Sigma confusing to begin with. But the more you learn about how it works and the benefits it can bring to your business the more you will realize how powerful it can be. It was originally used at Motorola in terms of defect reduction and indeed many businesses still use it in this way. But it has gone beyond simply providing a way to minimize defects. Now it is a way of developing a business into the best it can possibly be.

You are probably wondering whether Six Sigma could work in your business. The answer is yes, if it is used properly and applied in the correct way. The more you learn about how you can refine your business and enhance it by understanding your customers and providing what they want, the better the results will be.

The Six Sigma method of running a business puts the onus on limiting the number of defects your business has. By limiting those and focusing on how to improve the day to day running and operations of your business, you will be able to take your business to the next level. If you are skeptical about how this methodology works, just give it a try. There is a reason why many big businesses rely on Six Sigma.  

F.S.O.W. Consulting is accepting Six Sigma Black Belt resumes for jobs in the following locations: Canada, United States, Mexico, Argentina, Columbia, Brazil, France, Germany, India, Spain, Saudi Arabia, Egypt, Australia, China, Indonesia, Japan, Russia, and South Korea. Six Sigma Black Belts are encouraged to Submit Vitae's and Certification Documents for Six Sigma Black Belt Jobs.